AI & Technology
Creative
Measurement
Leadership
The Brands Winning With AI Treat It As A Sparring Partner, Not A Content Factory
Sur La Table's former VP of Creative Blake Renee Bakanoff shares how her team turned AI from a production shortcut into a strategy partner.
Breaking Brand - News Team
Trending Stories
Creative
Film and Broadcast Style Productions Turn Corporate Events Into Memorable Brand Experiences
Leadership
Focus and Conviction Helps Break the 'Sea of Sameness' in Crowded Media
AI & Technology
Conversational AI Advertising Gains Ground as Brands Target Real-Time Intent
Measurement
Spotify's Video Podcast Numbers Add New Urgency to the 'Format vs. Channel' Debate
Benefits Brief News
Latest stories
TikTok's New Sequential Ad Format Changes What Counts as a Single Impression
April Fools' Day 2026 Proved That Brand Humor Has Become a Conversion Channel
Four Industry Moves Reveal a New Model for Content Production in the Fortune 500
Meta Plans to Fully Automate Ad Creation by Year's End. The Question for Creative Teams Is What Comes After.
OpenAI Shuts Down Sora Six Months After Launch, and Disney's $1 Billion Deal Goes With It
AI & Technology
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TikTok's New Sequential Ad Format Changes What Counts as a Single Impression
Prime Time delivers up to three ads from one brand to the same user within 15 minutes, introducing narrative sequencing as a buying unit and forcing a rethink of how campaigns are measured.
Breaking Brand - News Team
Spotify's Video Podcast Numbers Add New Urgency to the 'Format vs. Channel' Debate
YouTube NewFronts Launch Gives Creator Content A Seat at the Performance Marketing Table
In a Zero-Click World, Authentic Reviews and Consistent Data Give Brands An Edge
Creative
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Meta Plans to Fully Automate Ad Creation by Year's End. The Question for Creative Teams Is What Comes After.
As Advantage+ moves toward end-to-end AI campaigns, creative volume — not audience targeting — is becoming the primary performance lever, and the implications extend beyond media buying.
Breaking Brand - News Team
Three Brand Moves Show That Radical Honesty is Becoming the Dominant Creative Strategy of 2026
April Fools' Day 2026 Proved That Brand Humor Has Become a Conversion Channel
Film and Broadcast Style Productions Turn Corporate Events Into Memorable Brand Experiences
How SXSW and NewFronts Highlighted Creativity and AI As Video’s Dual Drivers
Measurement
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The Brands Winning With AI Treat It As A Sparring Partner, Not A Content Factory
Sur La Table's former VP of Creative Blake Renee Bakanoff shares how her team turned AI from a production shortcut into a strategy partner.
Breaking Brand - News Team
OpenAI Shuts Down Sora Six Months After Launch, and Disney's $1 Billion Deal Goes With It
Meta's Advantage+ Now Targets Ads With Chat Data, Introducing More Variables Beyond a Brands Control
ChatGPT Ads Crossed $100 Million in Six Weeks, but Has the Measurement Infrastructure Kept Up?
How Winning B2B Brands Ditch One-Off Campaigns To Build Always-On, Video-First Growth Systems
New AI Labeling Laws Give Human-Led Brand Content a Credibility Edge
Leadership
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Four Industry Moves Reveal a New Model for Content Production in the Fortune 500
Four major industry moves from PepsiCo, Keurig Dr Pepper, WPP, and Omnicom show how content production models are being rebuilt.
Breaking Brand - News Team
Nike Replaced Two C-Suite Roles to Make Way for a Content Model Every Marketing Team Should Study
How B2B Brands Are Bridging the Credibility Gap with Video for Self-Directed Buyer Education
B2B Brands Turn Video Into Self-Serve Buying Channels As Buyers Skip The Sales Calls
Focus and Conviction Helps Break the 'Sea of Sameness' in Crowded Media
Most Popular
The Brands Winning With AI Treat It As A Sparring Partner, Not A Content Factory
Three Brand Moves Show That Radical Honesty is Becoming the Dominant Creative Strategy of 2026
Film and Broadcast Style Productions Turn Corporate Events Into Memorable Brand Experiences
How Winning B2B Brands Ditch One-Off Campaigns To Build Always-On, Video-First Growth Systems
How SXSW and NewFronts Highlighted Creativity and AI As Video’s Dual Drivers
New AI Labeling Laws Give Human-Led Brand Content a Credibility Edge
Spotify's Video Podcast Numbers Add New Urgency to the 'Format vs. Channel' Debate
