3 min read
Sarah Adam, Head of Growth Partnerships & Influencer Marketing at Wix, is building creator programs that extend beyond campaigns.
Breaking Brand - News Team
Chad Shackelford, Chief Innovation Officer at Team One, believes the next creative advantage will come from visible proof of what’s real.
Nefatari Cooper, Creator VIP Relations at Influential, is reshaping how brands build creator partnerships from the ground up.
Prime Time delivers up to three ads from one brand to the same user within 15 minutes, introducing narrative sequencing as a buying unit and forcing a rethink of how campaigns are measured.
AI & Technology
Rayhan Daudani, Senior Vice President at Edelman, is helping companies rethink neutrality, loyalty, and brand voice in an algorithm-driven media environment.
Leadership
Creative
Ricardo Malaquias, Campaign & Creative Manager at Betclic Group, runs the brand like a production studio and turns sports documentaries into real-world impact for clubs and creators.
Claire Braud, Content Strategist at Cloosie, says hitting conversion goals today rests on content that centers the audience, not the brand.
